Blogs
The 5 SEO basics you need to know before creating your own content
Posted Sun, 2012-01-22 20:43 by MrAdamJohn
Search engine optimization (SEO) is a term companies need to know when it comes to creating readable content for their websites. Failure to take SEO into account – even if you’ve got great information to pass on – means it won’t be seen. Here are five SEO basics you need before you start writing.
Plant an idea, grow a business
Posted Thu, 2012-01-05 00:34 by MrAdamJohn
I believe there is no limit to what can be done if we work together.
Sterling Solutions LLC has worked with start-ups and "new age" (not strictly silicon valley) partnerships and interests. We would be happy to work with you on your idea, just contact us to get started (click here).
Your memories - sponsored by [insert name here]
Posted Fri, 2011-12-30 22:42 by Beth Henshaw
Can you imagine if before you could access your favorite workplace memory, you were pre-empted by a copyright notice? It's a little science fiction (thanks Adam) but not unreasonable as an expectation of the worst possible things to come.
This week a company sued an employee that departed amicably and with "permission" to take his twitter followers with him... for reimbursement.
Should this concept be accepted, codified into law, and enforcement attempted ... it would kill social media as we know it today.
Google Wallet
Posted Thu, 2011-05-26 17:48 by MrAdamJohn
This is one step closer to that 1:1 relationship that *every* business needs to engage in today!
Ideas that spread - WIN.
Posted Thu, 2011-05-26 07:31 by MrAdamJohn
Graphics do not matter.
Presentation does not matter.
Grammar does not matter.
It is the idea - that counts.
Always start with a good idea.
Now, it is a bit of hyperbole to say none of the above matters. As you know from experience, polished and professional make all the difference in the world. I have discussed in detail across various media that marketing has changed. Customers are what matter. Message, intent, and your personality are critical... and so the question is:
Does local matter? Post early, post often.
Posted Tue, 2011-04-19 17:24 by MrAdamJohn
Local search has been around the block a few times. Contenders like Yelp.com have touted reviews and information on local businesses for years now. Google is amidst an attempted take-over of the local ratings+reviews market. They successfully merged in terms of PR and perception the 'ratings' and 'reviews' classifications (they are fundamentally different) ..
The who, what, where, & why of Customer Engagement Planning
Posted Tue, 2011-04-19 15:53 by MrAdamJohn
The question: What is your target market currently doing online?
What they are doing online;
Where, or what websites is the activity taking place;
Why? ...what do they want from the activity?
This is the foundation for your Customer Engagement Plan.
Holistic Technology Part 1 - Search Effectiveness
Posted Sun, 2011-04-10 20:27 by MrAdamJohn
I was in the throes of working on a strategic marketing and SEO plan for a local business owner and realized I have internalized a holistic technology approach. It occurred to me a few weeks ago, actually, as I listened intently to another local business owner describe in concise yet flexible language what "holistic" means in that line of work. "wow!" - - I thought - - "it applies to me!" I have shared bits and pieces along the way... and this seems like a great point to start.
Facebook does it again - hiding stuff you want to see
Posted Fri, 2011-04-08 02:51 by MrAdamJohn
It's sad but true. Facebook keeps blundering with users.
Heres what: I use facebook and I *want* to see things from friends that I haven't talked to in awhile. Hopefully I see some note... a picture... a comment... that prompts me to interact with them again. Maybe share a story. Maybe chuckle about old times. Maybe make an inside joke. Or even just offer to help.
So Facebook uses the "Stream" to show you whats going on. It's a GREAT (fairly) new way to do exactly these things.
