Blogs

Search engine optimization (SEO) is a term companies need to know when it comes to creating readable content for their websites. Failure to take SEO into account – even if you’ve got great information to pass on – means it won’t be seen. Here are five SEO basics you need before you start writing.

 Can you imagine if before you could access your favorite workplace memory, you were pre-empted by a copyright notice?  It's a little science fiction (thanks Adam) but not unreasonable as an expectation of the worst possible things to come.

This week a company sued an employee that departed amicably and with "permission" to take his twitter followers with him... for reimbursement.

Should this concept be accepted, codified into law, and enforcement attempted ... it would kill social media as we know it today.

Graphics do not matter.

Presentation does not matter.

Grammar does not matter.

It is the idea - that counts.

Always start with a good idea.

Now, it is a bit of hyperbole to say none of the above matters.  As you know from experience, polished and professional make all the difference in the world.  I have discussed in detail across various media that marketing has changed.  Customers are what matter.  Message, intent, and your personality are critical... and so the question is:

The question: What is your target market currently doing online?

What they are doing online;

Where, or what websites is the activity taking place;

Why? ...what do they want from the activity?

This is the foundation for your Customer Engagement Plan.

It's sad but true.  Facebook keeps blundering with users.

Heres what: I use facebook and I *want* to see things from friends that I haven't talked to in awhile.  Hopefully I see some note... a picture... a comment... that prompts me to interact with them again.  Maybe share a story.  Maybe chuckle about old times.  Maybe make an inside joke.  Or even just offer to help.

So Facebook uses the "Stream" to show you whats going on.  It's a GREAT (fairly) new way to do exactly these things.